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Having a HR/Organizational Psychology background and through my continuous involvement in social initiatives, I have developed an acute sensibility to understand the needs of those underserved in society. A position within CEMEX Strategic Planning Department enabled me to view things from the complementary perspective of a manager designing and implementing new business models to capture the opportunities at the bottom of the pyramid (BOP). In this regard my most significant experience has been participating in the business analysis to expand a couple of BOP projects: Patrimonio Hoy and ConstruApoyo. Before my MBA I served as liaison within the Institutional Relations VP to attend strategic stakeholders such as local communities and CEMEX commercial chain value. Furthermore, I designed and executed social initiatives in which my most valuable contribution has been combining Corporate Social Responsibility (CSR) knowledge with business practices.

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